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Watac International, Inc.
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Message from the President

寺部優
   

The mainstream of sales promotion method has shifted from "Media Mix" to "Cross Media". Mass media aimed at the entire public is being replaced by demographic targeting of a specific customer image or location. The emergence of efficient online advertising that enables the measurement of the effectiveness symbolizes the era.
Under such circumstances, transportation advertising, which is placed at stations, trains and station-front commercial areas is becoming more suitable for on-target marketing strategies. Enjoying a stable share, transportation advertising is being used by a wide range of clients from those who use local-based marketing strategy to those interested in branding their companies.
With the concept of "Information dissemination from stations, trains, and station-front commercial areas," Watac International, Inc. makes day-to-day efforts including linking with online advertising in supporting our clients to provide their clients with communication environment that has a clear story line. Our aim is to configure the optimum communication environment through media planning based on each individual client’s needs and strategic approach. Our clients’ prosperity in the environment of best communication is the driving force for Watac International.

Watac International, Inc.
Masaru Terabe, President and CEO

 
   
 

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